Privacy Policy

Ally Wealth ("we", "our", "us") is an author visibility consultancy and book marketing specialist. This privacy policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, or work with us.

It applies to every page on this website, including the contact form, the resources library, and the newsletter signup, and to any personal information you share with us by email or during a consultancy engagement.

By using this website, you agree to the practices described in this policy. If you do not agree with any part of it, please do not use the website or submit information through it.

We collect two broad categories of information: information you give us directly, and information that is collected automatically when you use the website.

Information you provide directly

• Contact details: your name, email address, and any other contact details you choose to include when you submit the contact form or email us.
• Book details: the title, genre, publication stage, and any other information about your book that you choose to share in an enquiry.
• Project information: details about your goals, marketing activity to date, budget, and timeline, when you share them during the proposal or engagement stage.
• Correspondence: the content of emails, messages, and any documents you send us during an engagement.
• Newsletter signup: your email address if you choose to join the resources mailing list.

Information collected automatically

When you use the website, certain technical information is generated automatically by your browser and by the hosting environment. This typically includes your IP address, browser type and version, the pages you visit, and the time of your visit. We use this information only in aggregate to understand how the website is used and to keep it secure.

We use the information we collect only for the purposes listed below. We do not use it for any other reason without your consent.

• To respond to your enquiry: so that we can read your message, understand what you are looking for, and reply with an appropriate answer or proposal.
• To prepare a proposal: so that we can tailor our services to your book, genre, and goals.
• To deliver services: so that we can carry out the work agreed between us, including audits, campaigns, and strategy.
• To send resources: if you opt in to the mailing list, so that we can send you new PDFs, articles, and guides as they are published.
• To maintain records: so that we have a clear record of our correspondence and of any engagement, for accounting and legal purposes.
• To improve the website: so that we can understand which pages are useful and which are not, in aggregate and without identifying individuals.

We will never use your information to send you unrelated marketing, and we will never add you to a mailing list without your explicit consent.

If you are located in the European Economic Area, the United Kingdom, or a jurisdiction with similar data protection laws, we rely on the following legal bases to process your information.

• Consent: when you submit the contact form or join the mailing list, you are giving us consent to use your information for the purposes described at that point.
• Contract: when you engage us to provide services, we process your information because it is necessary to deliver the work agreed.
• Legitimate interests: we have a legitimate interest in running and improving our business, responding to enquiries, and keeping accurate records, provided those interests do not override your rights.
• Legal obligation: we may process your information where we are required to do so by law, for example to keep financial records.

Where we rely on consent, you can withdraw it at any time by contacting us. Withdrawing consent does not affect the lawfulness of any processing carried out before the withdrawal.

This website uses a minimal number of cookies and similar technologies. We do not use advertising cookies, cross-site tracking cookies, or third-party profiling tools.

What cookies we use

You can control or delete cookies through your browser settings. Blocking strictly necessary cookies may affect the functionality of the website.

We do not sell your personal information, and we do not share it for advertising purposes. We share it only in the limited circumstances described below.

• Service providers: we use a small number of trusted providers, such as email hosting and website hosting, to run our business. These providers process information on our behalf and are bound by confidentiality and data protection obligations.
• Professional advisers: where necessary, we may share information with accountants or legal advisers, subject to professional confidentiality.
• Legal requirements: we may disclose information if required to do so by law, by a court order, or by a regulatory authority.
• Business transfers: if our business is ever transferred or merged, your information may be transferred as part of that process, subject to the same protections described in this policy.

We will never share your book details, manuscript material, or unpublished content with third parties without your explicit written permission.

We keep personal information only for as long as we need it for the purpose for which it was collected, or as long as the law requires us to keep it.

• Enquiries that do not proceed: usually deleted within 12 months of the last contact.
• Engagements: retained for up to 6 years after the end of the engagement, to comply with accounting and legal record-keeping obligations.
• Mailing list subscribers: retained until you unsubscribe, after which your address is removed from the active list.
• Website analytics: retained in aggregate for up to 12 months.

When information is no longer needed, we delete it securely or anonymise it so that it can no longer be linked to you.

We take the security of your information seriously and use reasonable technical and organisational measures to protect it against unauthorised access, loss, or misuse.

• Access control: only the people who need access to your information to do their work have it.
• Encryption in transit: the website uses HTTPS to protect information in transit between your browser and our servers.
• Secure providers: we use reputable email and hosting providers that maintain industry-standard security practices.
• Review: we review our practices periodically and update them when necessary.

Depending on where you live, you may have some or all of the following rights in relation to your personal information.

• Right of access: you can ask us for a copy of the personal information we hold about you.
• Right to correction: you can ask us to correct information that is inaccurate or incomplete.
• Right to deletion: you can ask us to delete your information, subject to any legal obligations that require us to keep it.
• Right to restrict processing: you can ask us to limit how we use your information in certain circumstances.
• Right to data portability: you can ask us to provide your information in a structured, machine-readable format.
• Right to object: you can object to processing based on legitimate interests or to direct marketing at any time.
• Right to withdraw consent: where we rely on consent, you can withdraw it at any time.
• Right to complain: you can lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at the address in section 14. We will respond within the timeframe required by the applicable law, usually within 30 days. We may need to verify your identity before acting on a request.

Our service providers may be located in countries other than your own. Where personal information is transferred outside the European Economic Area or the United Kingdom, we ensure that appropriate safeguards are in place, such as standard contractual clauses or an equivalent mechanism recognised under the relevant law.

We keep these arrangements under review and will update them as the legal framework changes.

This website and our services are intended for adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe that we have collected information from a child under 16, please contact us and we will delete it promptly.

If you are the parent or guardian of a child who has provided us with personal information, please contact us using the details in section 14 so that we can take appropriate action.

This website may contain links to third-party websites, such as Amazon, Goodreads, or publishing platforms. We are not responsible for the privacy practices of those websites.

We encourage you to read the privacy policy of any third-party website you visit. This policy applies only to information collected by us through this website and our direct engagement with you.

We may update this policy from time to time to reflect changes in our practices, our services, or the law. When we do, we will update the "last updated" date at the top of this page.

If the changes are significant, we will make that clear on the website and, where appropriate, notify subscribers by email. Continuing to use the website after a change takes effect means you accept the revised policy.

We recommend that you check this page occasionally so that you are aware of the current version.

If you have a question about this policy, want to exercise any of your rights, or want to make a complaint about how we have handled your information, please get in touch.