ALLY WEALTH

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OUR WORK

Case studies,
not claims.

We do not publish vague testimonials. Below you will find a selection of the strategy work we have delivered, the problems behind it, and the measured results that followed.

FEATURED PROJECT

A debut thriller rescued from obscurity.

A full breakdown of a three month engagement that took a stalled debut from page four of the search results to a stable presence in its category.

Featured Case Study
Genre

Literary Thriller

A dual timeline novel with a strong sense of place, published independently with a cover that did not communicate genre clearly on mobile.

THE BRIEF

Stalled at launch, invisible after week two.

The author had done everything a debut novelist is told to do. The book was professionally edited, the cover had been commissioned, and the launch week had been announced to a modest mailing list. It sold reasonably for ten days and then went quiet.

Our brief was to work out why a book with strong editorial reviews was not converting page visits into sales, and to rebuild the listing so that future promotional efforts would actually produce results.

The first audit showed three separate problems. The cover read well at full size but was illegible as a thumbnail. The description opened with a plot summary instead of a hook. And the book was placed in two categories that were technically accurate but far too competitive for a debut to rank in.

3.8x Increase in listing conversion
2 new Attainable category placements
41% Lift in organic impressions
Amazon Optimisation Description Rewrite Category Strategy Keyword Research
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SELECTED PROJECTS

More from the portfolio.

Each case study below represents a different problem, a different genre, and a different set of constraints. Filter by service category to see the work most relevant to your book.

Amazon

Backlist revival for a five book business series

A non-fiction author with five books in a single business topic had seen sales decline steadily for eighteen months. A full category and keyword audit revealed that three of the five were in categories that had become far too competitive. We repositioned two of the strongest titles into smaller but highly relevant categories and rewrote their descriptions to reflect how the market had shifted.

4.1x Sales on top title
2 Categories repositioned
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Launch

Ninety day launch campaign for a memoir

A memoir with a strong personal story but no existing audience needed a launch strategy that did not rely on a large mailing list. We built a phased campaign around a small group of committed early readers, a series of short public reading events, and a coordinated outreach to podcasters in the memoir and personal development space. Launch week was quiet. The four weeks after it were not.

90 days Campaign length
18 Podcasts secured
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Branding

Visual identity rebuild for a science fiction author

A science fiction author with a strong voice and an inconsistent visual presence needed a brand that could travel across seven books. We built a restrained visual system: two typefaces, a fixed colour palette, and a consistent composition rule for every graphic. Every asset the author published for the following year looked like it belonged to the same body of work.

7 Titles unified
2 Core typefaces adopted
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Discovery

Reader community mapping for a romance debut

A debut romance author had a book that reviewers loved and a marketing budget that could not compete with the big publishers. We mapped the reader communities where the book had the strongest natural fit, prioritised three of them, and built a slow, respectful engagement strategy that avoided paid promotion entirely.

3 Communities prioritised
0 Paid ad spend used
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ARC

Compliant ARC campaign for a literary debut

A literary fiction author wanted early reviews without risking their account or their reputation. We built an ARC programme around a curated list of readers who had reviewed similar titles in the previous twelve months. Every invitation was personal, every reviewer opted in voluntarily, and the resulting reviews were honest, varied, and durable.

42 ARC readers recruited
29 Verified reviews posted
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Audiobook

Audiobook promotion for a self-help author

An author with a successful print and ebook presence had an audiobook that was essentially invisible. We built a promotion strategy that treated the audio edition as a standalone product, with its own listener audience, its own outreach list of audio focused podcasts, and its own set of promotional assets. The audio edition went on to outsell the ebook edition in its second quarter.

12 Audio podcasts secured
2.4x Audio edition growth
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THE BIGGER PICTURE

What the numbers look like across our work.

Individual case studies are useful. These are the patterns we see across the projects we take on.

3.2x Average listing conversion lift after a full audit and rewrite
68% Of authors we work with see a measurable change within 60 days
14 Distinct service areas covered by the consultancy

Results vary by genre, category competitiveness, existing audience, and the length of the engagement. We do not aggregate these into a single headline number because doing so would misrepresent how marketing actually works. If you want to know what a realistic result looks like for your book, ask us directly and we will tell you honestly.

FROM THE AUTHORS

What it is like to work with us.

We do not ask clients for testimonials. The quotes below are taken from unsolicited messages we received after the work was completed.

“

What struck me first was the honesty. I had been told by two other services that a bestseller badge was achievable within a month. Ally Wealth told me within the first call that this was not going to happen for a debut in my category, and then showed me exactly what was achievable instead. Six months on, my book is consistently selling, and I understand why.

M. Harrow

Literary Thriller Author

“

The process was quiet and methodical. There were no big announcements, no flashy campaigns, just a sequence of small decisions that added up. I appreciated that they kept the client list small. Every email I sent was answered by the same person, and every question was answered with a straight reply.

R. Okafor

Business Non-Fiction Author

“

I came in expecting a marketing campaign and got a marketing education. By the time the engagement ended I understood how keyword research worked, why category placement matters, and what my description was actually doing for me. That knowledge is now mine, and it will keep working across every book I publish.

S. Lindqvist

Memoirist

Names and identifying details have been changed at the request of some clients. Full references are available on request during the proposal stage.

YOUR BOOK, NEXT

Let us look at your book.

Tell us where your book is now and what a good outcome looks like for you. We will review your details personally and come back with a straight assessment and, if it makes sense, a proposal.

Request a Proposal